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The Presidential Election’s Impact on Present Buying

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By: TOM BRANNA

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Will US consumers have a more conservative holiday spending budget this year? According to the National Retail Federation’s annual consumer spending survey, consumers plan to spend an average of approximately $935 during the holiday shopping season. Total spending includes gifts, self-spending, food, flowers, decorations and greeting cards for Christmas, Hanukkah and Kwanzaa. The numbers were more conservative, according to NRF, and at the time they were released, experts were pointing the ...

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